notes

Is your FI's marketing budget still focused on "old school" marketing tactics like billboards, trinkets, and print advertising? Are you worried that these methods aren't reaching or connecting with your audience?

If you answered "yes!" you're not alone. According to a recent report by the Aite Group & the Financial Brand...

“A top FI marketing objective for 2015 is increasing wallet share among current customers. However, marketing spend doesn’t often align with this objective.”

Download this cheat sheet for eleven sensible ideas to shift your spending toward marketing tactics that will deepen client relationships and increase wallet share. Learn how -- and get your management team to agree -- to reallocate a portion of your budget to measurable mobile activities that make your marketing dollars work harder.

To get the full list of eleven tactics, complete the form on this page, close your eyes and take three deep, cleansing breaths. Then presto! Your magical mobile marketing cheat sheet will be right there and ready for you to devour. Bon appetit!