Hear from two of our clients on how proactive engagement builds loyalty and trust with their audiences
Thinking about how to engage and retain Millennials and Generation X?
Credito reports that, "Customers between the ages of 30 and 44 are more likely than any other age group to switch financial institutions within the next year."
Like you, we are focused on engagement and are excited to share our thoughts on the importance of customer loyalty for financial institutions. Take a look.
Digital disruption is creating countless new challenges and opportunities. Today, your audience has nearly effortless access to interest rate information, products, services, and promotions at your FI and those of all of your competitors.
Combined with historically low branch foot traffic, it becomes harder to stand out in the minds of the people you want to reach. What to do to stay top of mind?
In the face of that digital disruption challenge, here are five tips on how you can differentiate your FI from your competitors.
With over 86 million people in the generation known as Millennials (born early 1980s to early 2000s), the banking industry is poised to see a major shift in how people want to interact with their financial institutions. Larky has uncovered some amazing statistics to give you a glimpse into the future. How Are Millennials Transforming the Banking Industry? Take a look.
Goldenwest Credit Union’s success story for their new mobile loyalty programInterview with Louise Hilliard, VP Payment Services
Goldenwest Credit Union (GWCU) has 28 locations in Utah, 106,000 members and manages over $1.2 billion in assets. Louise Hilliard, VP of Payment Services at GWCU, provided insights about the process of launching their mobile loyalty program, "Discount Me In" to drive member adoption and increase business with local merchants throughout Utah.
Five Tips to Increase Meaningful Interactions, Engagement, and Trust
It’s no secret that engagement and loyalty increase with trust, but how can community banks and credit unions win that trust in today’s marketplace?
In a recent study of one thousand US consumers by GfK and Personetics , only 27% of respondents said that they view their bank as a “Trusted Partner.” Most felt their bank was either simply a “Necessary Utility” (40%) or a “Useful Service” (33%). Only about one quarter of survey participants felt that their bank served as a “Trusted Partner” by offering personalized guidance and support with day-to-day finances.
During the 2014 winter holidays, consumers spent over $600 billion accounting for nearly 20% of most merchants’ retail sales for the year. Each person spent an average of $730 on food, gifts, decorations, and more, and for most of those purchases, they used a debit or credit card.
This holiday season, financial institutions are asking, “How do we make our clients choose our credit or debit card for all of those purchases?”
Here are eight ways to make your card rise to the top of your users’ wallets this year.
P.S. We hereby ask your forgiveness for talking about holiday shopping so soon!
Filene Research Institute recently hosted a webinar with Larky in which Jason Lindstrom, Chief Marketing Officer of Belvoir Federal Credit Union and a Larky client, talks about his reasons for choosing Larky and gets subjected to a no-holds barred Q/A session from the audience.
Life is not lived in years or days or even hours. Life is lived in moments. And right now, people all over the world are trying to make the most of every moment. As consumers increasingly rely on mobile devices for information, FI marketers can leverage these “micro-moments” to be there when their clients need them, and reap the rewards.