Hear from two of our clients on how proactive engagement builds loyalty and trust with their audiences
Thinking about how to engage and retain Millennials and Generation X?
Credito reports that, "Customers between the ages of 30 and 44 are more likely than any other age group to switch financial institutions within the next year."
Like you, we are focused on engagement and are excited to share our thoughts on the importance of customer loyalty for financial institutions. Take a look.
With over 86 million people in the generation known as Millennials (born early 1980s to early 2000s), the banking industry is poised to see a major shift in how people want to interact with their financial institutions. Larky has uncovered some amazing statistics to give you a glimpse into the future. How Are Millennials Transforming the Banking Industry? Take a look.
Google Think recently published an intriguing article debunking three commonly-held beliefs about how consumers use digital and mobile media during their in-store shopping experiences. One of the most interesting conclusions: 85% of people surveyed said that they would be “more likely to shop in stores that offer personalized coupons and exclusive offers.”
Is your financial institution on the loyalty program bandwagon yet? Here’s a new Larky Infographic to show how FIs have been trying to keep customers loyal over the years. What worked? What didn’t? And where are we headed?
With over 86 million people in the generation known as Millennials (born early 1980's to early 2000's), the banking industry is poised to see a major shift in how people want to interact with their financial institutions. LARKY INTELLIGENCE has uncovered some amazing statistics to give you a glimpse into the future. How Are Millennials Transforming the Banking Industry? Take a look.
A 2014 study by Ernst and Young asked 32,000 consumers, "What would you be willing to do if your bank or credit union offered a better experience?" Larky Intelligence shares the answers in this informative infographic.
Only 51% of banked consumers are confident that they'll remain at their current financial institution in the next six months. Yikes! And even if they stay, it doesn't mean they're loyal. Retention does not equate to loyalty!
Check out these other powerful stats The Larky Smarts Team uncovered when looking into customer loyalty.