Case Study: Chelsea State Bank

Larky talks with John Mann, President & CEO, Chelsea State Bank, Chelsea, Michigan, $270 million in assets about CSB Local Edge, powered by Larky.

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Posted on July 17, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Case Study

Case Study: Belvoir Federal Credit Union

 


Belvoir Federal Credit Union was organized in 1946 by employees of the Engineering Center on Fort Belvoir, Virginia. Today it serves the entire Fort Belvoir community with $320 million in assets and 26,000 members worldwide.

Larky spoke with Jason Lindstrom, Chief Marketing Officer, about their recent launch of Belvoir Buck$, powered by Larky.

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Posted on July 13, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Case Study

Lake Trust Credit Union Launches GO, a Larky-powered Mobile Rewards App.

Lake Trust Credit Union has launched "GO", a Larky-powered mobile rewards app that delivers instant consumer savings and deeper, long-term loyalty.

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Posted on June 19, 2015 by AndrewB - No Comments

Topics: Financial Institutions, News

Kentucky Bankers Association Selects Larky to Provide Mobile Rewards Programs for Member Banks

The Kentucky Bankers Association has chosen Larky as a new vendor solution for Kentucky member banks.

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Posted on May 21, 2015 by AndrewB - No Comments

Topics: Financial Institutions

Debunking Three Myths About Digital Shopping Experience

Google Think recently published an intriguing article debunking three commonly-held beliefs about how consumers use digital and mobile media during their in-store shopping experiences. One of the most interesting conclusions: 85% of people surveyed said that they would be “more likely to shop in stores that offer personalized coupons and exclusive offers.”

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Posted on May 20, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Infographic, Merchants

Standard Card Rewards Are Not Enough to Drive Card Usage

When most credit cards offer enticing rewards, how can community banks and credit unions ensure that their cards get used?

card_swipe

Community banks and credit unions often complain, “Our clients have our card, but they don’t use it.” While your customers may have your card in their wallets, they are savvy about their payment options. They know they have a choice, and they tend to prefer to use cards that offer the best benefits.

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Posted on May 15, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Perks and Discounts, Payments

Banks’ Share of Wallet Could See Large Decrease

If 27.1% of consumers do not intend to buy another product from their bank, then how can community banks and credit unions compete?

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According to the 2015 World Retail Banking Report (WRBR) by Capgemini & EFMA, wallet share for financial institutions has been negatively impacted due to declining levels of customer service and an increasing number of non-bank providers of banking products.  The report states, “Perhaps the most foreboding finding of our 2015 survey was the large decrease across the globe in the likelihood of customer buying another product from their primary bank.”

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Posted on May 15, 2015 by AndrewB - No Comments

Topics: Financial Institutions

Eleven Tactics for Banks & CUs to Shift Marketing Dollars To Mobile

Are you worried that your financial institution's "old school" marketing tactics (like billboards, trinkets, and print materials) aren't reaching or connecting with your current and prospective clients?

This cheat sheet can help!

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Posted on April 17, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Mobile

Marketing Must Evolve or Banks Face a ‘No-Growth Death Spiral’

“Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.”

from The Financial Brand

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Posted on March 13, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Mobile

Larky Launches New Site for Financial Institutions & Health Insurers

How does our new web site smell? Better than the old one, we hope.

Back in the day, Larky was entirely devoted to helping consumers get the discounts they deserved, so our web site was consumer-facing. But ever since launching our B2B loyalty and discount platform, smart people at financial institutions and health insurance companies have said things to us like…
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Posted on March 11, 2015 by AndrewB - No Comments

Topics: Financial Institutions, News