At Larky, we think a lot about communications at the right time and place. We thought it would be interesting to you to see how our mobile engagement platform works for our clients promoting loans.
One of our clients created a campaign of point-in-time push notifications to target users as a key component of their overall digital marketing strategy. The results drove Skip-A-Pay conversion and offer awareness.
What would you do with incremental 3.5% top of the funnel conversion and 38% of those prospects clicking through to your loan promotion?
Do you know who in your audience visited a car dealership or realtor last week?
At Larky, we think a lot about communications at the right time and place. Would it be helpful for you to know who in your audience visited a car dealership or realtor in the last week?
Wouldn’t it be great to know who is in the market for a car and promote your auto loan rates before they make a purchase? Take a look at the results from recent client campaigns.
Hear from two of our clients on how proactive engagement builds loyalty and trust with their audiences
Thinking about how to engage and retain Millennials and Generation X?
Credito reports that, "Customers between the ages of 30 and 44 are more likely than any other age group to switch financial institutions within the next year."
Like you, we are focused on engagement and are excited to share our thoughts on the importance of customer loyalty for financial institutions. Take a look.
Digital disruption is creating countless new challenges and opportunities. Today, your audience has nearly effortless access to interest rate information, products, services, and promotions at your FI and those of all of your competitors.
Combined with historically low branch foot traffic, it becomes harder to stand out in the minds of the people you want to reach. What to do to stay top of mind?
In the face of that digital disruption challenge, here are five tips on how you can differentiate your FI from your competitors.
With over 86 million people in the generation known as Millennials (born early 1980s to early 2000s), the banking industry is poised to see a major shift in how people want to interact with their financial institutions. Larky has uncovered some amazing statistics to give you a glimpse into the future. How Are Millennials Transforming the Banking Industry? Take a look.
Five Tips to Increase Meaningful Interactions, Engagement, and Trust
It’s no secret that engagement and loyalty increase with trust, but how can community banks and credit unions win that trust in today’s marketplace?
In a recent study of one thousand US consumers by GfK and Personetics , only 27% of respondents said that they view their bank as a “Trusted Partner.” Most felt their bank was either simply a “Necessary Utility” (40%) or a “Useful Service” (33%). Only about one quarter of survey participants felt that their bank served as a “Trusted Partner” by offering personalized guidance and support with day-to-day finances.
Here's an infographic and worksheet for banks and credit unions to pinpoint the perfect moments to engage with clients in real time.
According to Google Think, a “micro-moment” is a short window of opportunity when your clients want to know something, do something, buy something, etc., and they reach for their mobile device to get their questions answered as quickly as possible. That's when you come in.
Filene Research Institute recently hosted a webinar with Larky in which Jason Lindstrom, Chief Marketing Officer of Belvoir Federal Credit Union and a Larky client, talks about his reasons for choosing Larky and gets subjected to a no-holds barred Q/A session from the audience.