With over 86 million people in the generation known as Millennials (born early 1980s to early 2000s), the banking industry is poised to see a major shift in how people want to interact with their financial institutions. Larky has uncovered some amazing statistics to give you a glimpse into the future. How Are Millennials Transforming the Banking Industry? Take a look.
Five Tips to Increase Meaningful Interactions, Engagement, and Trust
It’s no secret that engagement and loyalty increase with trust, but how can community banks and credit unions win that trust in today’s marketplace?
In a recent study of one thousand US consumers by GfK and Personetics , only 27% of respondents said that they view their bank as a “Trusted Partner.” Most felt their bank was either simply a “Necessary Utility” (40%) or a “Useful Service” (33%). Only about one quarter of survey participants felt that their bank served as a “Trusted Partner” by offering personalized guidance and support with day-to-day finances.
Here's an infographic and worksheet for banks and credit unions to pinpoint the perfect moments to engage with clients in real time.
According to Google Think, a “micro-moment” is a short window of opportunity when your clients want to know something, do something, buy something, etc., and they reach for their mobile device to get their questions answered as quickly as possible. That's when you come in.
Filene Research Institute recently hosted a webinar with Larky in which Jason Lindstrom, Chief Marketing Officer of Belvoir Federal Credit Union and a Larky client, talks about his reasons for choosing Larky and gets subjected to a no-holds barred Q/A session from the audience.
Larky talks with John Mann, President & CEO, Chelsea State Bank, Chelsea, Michigan, $270 million in assets about CSB Local Edge, powered by Larky.
Belvoir Federal Credit Union was organized in 1946 by employees of the Engineering Center on Fort Belvoir, Virginia. Today it serves the entire Fort Belvoir community with $320 million in assets and 26,000 members worldwide.
Larky spoke with Jason Lindstrom, Chief Marketing Officer, about their recent launch of Belvoir Buck$, powered by Larky.
Lake Trust Credit Union has launched "GO", a Larky-powered mobile rewards app that delivers instant consumer savings and deeper, long-term loyalty.
The Kentucky Bankers Association has chosen Larky as a new vendor solution for Kentucky member banks.
Topics: Financial Institutions
Google Think recently published an intriguing article debunking three commonly-held beliefs about how consumers use digital and mobile media during their in-store shopping experiences. One of the most interesting conclusions: 85% of people surveyed said that they would be “more likely to shop in stores that offer personalized coupons and exclusive offers.”
When most credit cards offer enticing rewards, how can community banks and credit unions ensure that their cards get used?
Community banks and credit unions often complain, “Our clients have our card, but they don’t use it.” While your customers may have your card in their wallets, they are savvy about their payment options. They know they have a choice, and they tend to prefer to use cards that offer the best benefits.