Goldenwest Credit Union (GWCU) has 28 locations in Utah, 106,000 members and manages over $1.2 billion in assets. Louise Hilliard, VP of Payment Services at GWCU, provided insights about the process of launching their mobile loyalty program, "Discount Me In" to drive member adoption and increase business with local merchants throughout Utah.
Topics: Mobile, Case Study
Larky talks with John Mann, President & CEO, Chelsea State Bank, Chelsea, Michigan, $270 million in assets about CSB Local Edge, powered by Larky.
Topics: Financial Institutions, Loyalty, Case Study
Belvoir Federal Credit Union was organized in 1946 by employees of the Engineering Center on Fort Belvoir, Virginia. Today it serves the entire Fort Belvoir community with $320 million in assets and 26,000 members worldwide.
Larky spoke with Jason Lindstrom, Chief Marketing Officer, about their recent launch of Belvoir Buck$, powered by Larky.
Topics: Financial Institutions, Case Study
Bill Carhart, CEO, Oswego County Federal Credit Union talked with the Siefer Report about the launch of their Larky powered app, Community Cash.
"The days of just promoting your basic products and services are over," says Carhart. "You have to deliver more value to your members through finding ways to make their lives easier."
Read the full story: This New York community CU plan to increase debit card usage and fee income with a new merchant discount app.
Topics: Financial Institutions, Case Study
We sat down for a chat with Linda Bodie (Chief Innovator & CEO at Element Federal Credit Union (EFCU) based in Charleston, West Virginia) who told us about the launch of Element Edge, the EFCU-branded version of Larky’s mobile discount program.
Topics: Financial Institutions, Case Study