Goldenwest Credit Union’s success story for their new mobile loyalty program
Interview with Louise Hilliard, VP Payment ServicesGoldenwest Credit Union (GWCU) has 28 locations in Utah, 106,000 members and manages over $1.2 billion in assets. Louise Hilliard, VP of Payment Services at GWCU, provided insights about the process of launching their mobile loyalty program, "Discount Me In" to drive member adoption and increase business with local merchants throughout Utah.