Gregg Hammerman, CEO, Larky – 415-952-7598, [email protected]
Greylock Federal Credit Union Latest Financial Institution to Implement Larky Engagement Platform to Generate CU Cross-Selling Opportunities and Promote Location-Based Perks to Members
Larky is proud to welcome Greylock Federal Credit Union in Pittsfield, MA as the latest financial institution to implement the Larky engagement platform to generate cross-selling opportunities and provide location-based perks to members.
“Greylock is excited about the new ChaChing app and the value it will bring our Members,” said John L. Bissell, Greylock President & CEO. “We are partnering with local and national retailers throughout Berkshire County that will be participating in the program. Greylock is happy to help the local economy by driving traffic to local businesses while giving our Members opportunities for discounts and benefits through ChaChing.”
Gregg Hammerman, CEO of Larky, comments, "With our location-based platform, credit union members receive mobile notifications when they are near a specific location where there is a special offer or the credit union wants to promote a specific product or service. This encourages local purchasing at the most convenient time for the member while increasing cross-selling opportunities for the credit union."
Larky, an Ann Arbor, MI based company, builds engagement and loyalty programs that help credit unions connect with their members at the right time and place. Larky's 100% credit union branded mobile platform powers relevant communications with members to support local business, cross-sell additional products and services, boost loyalty, and drive non-interest income.