Gregg Hammerman, CEO, Larky – 415-952-7598, [email protected]
First Alliance Credit Union Latest Financial Institution to Implement Larky Engagement Platform to Generate CU Cross-Selling Opportunities and Promote Location-Based Perks to Members
Larky is proud to welcome First Alliance Credit Union in Rochester, MN as the latest financial institution to implement the Larky engagement platform to generate cross-selling opportunities and provide location-based perks to members.
“At First Alliance, we are always looking for new ways to delight our members, help them save money, and keep up with technology. Offering deals and discounts exclusive to our members through a mobile app marries these three things together nicely. As an added bonus, it has helped us build relationships with our local businesses.” – Lisett Comai-Legrand, Director of Marketing and Product Management.
Gregg Hammerman, CEO of Larky, comments, "With our location-based platform, credit union members receive mobile notifications when they are near a specific location where there is a special offer or the credit union wants to promote a specific product or service. This encourages local purchasing at the most convenient time for the member while increasing cross-selling opportunities for the credit union."
Larky, an Ann Arbor, MI based company, builds engagement and loyalty programs that help financial institutions, health insurers, universities, and media companies connect with their members and subscribers at the right time and place. Larky's 100% private label mobile engagement platform powers relevant communications with members to support local business, cross-sell additional products and services, boost loyalty, and strengthen relationships.