Gregg Hammerman, CEO, Larky – 415-952-7598, [email protected]
Blackhawk Community Credit Union Latest Financial Institution to Implement Larky Engagement Platform to Generate CU Cross-Selling Opportunities and Promote Location-Based Perks to Members
Larky is proud to welcome Blackhawk Community Credit Union in Janesville, WI as the latest financial institution to implement the Larky engagement platform to generate cross-selling opportunities and provide location-based perks to members.
"We selected Larky as a partner because they have the expertise to take our current community loyalty program and bring it into the mobile world for convenience and a more robust offering. Larky is helping us strengthen our member relationships and our local community" remarked Lisa Palma, SVP Member Experience, CXO at Blackhawk Community Credit Union.
Gregg Hammerman, CEO of Larky, comments, "With our location-based platform, credit union members receive mobile notifications when they are near a specific location where there is a special offer or the credit union wants to promote a specific product or service. This encourages local purchasing at the most convenient time for the member while increasing cross-selling opportunities for the credit union."
Larky, an Ann Arbor, MI based company, builds engagement and loyalty programs that help credit unions connect with their members at the right time and place. Larky's 100% credit union branded mobile platform powers relevant communications with members to support local business, cross-sell additional products and services, boost loyalty, and drive non-interest income.