Gregg Hammerman, Co-Founder, Larky – 415 952 7598, email@example.com
Financial Institutions, Health Insurance Providers, and other innovative organizations select Larky for Member Engagement in 2017
Ann Arbor, MI - January 11, 2017
2016 was a year of strong growth as Larky added fantastic new clients in the US and Canada and continued working with our existing clients on building their engagement programs.
In Q4 of 2016, Larky launched member engagement programs for Achieva Credit Union (Florida), United Teletech Financial Federal Credit Union (New Jersey), Unitus Community Credit Union (Oregon), and Credit Union One (Michigan). We’re thrilled to partner with each of these credit unions as they expand their member outreach and engagement with local businesses.
Each program is designed to engage members using the distinctive branding elements of the credit union and offers from local businesses that are unique to the region. Each white label app reflects the brand personality of the credit union while leveraging Larky’s proprietary geolocation notification technology to provide local perks to members at the moment the local offer is most relevant.
January 2017 will also see new Larky engagement platform launches for 1st Choice Savings And Credit Union (Alberta, Canada), First Alliance Credit Union (Minnesota), and Neighborhood Trust Federal Credit Union (New York) among others. We’re excited to support the member engagement strategies of each of these financial institutions.
As we look toward Q1 of 2017, we are excited to get development work underway for the new clients we signed at the end of 2017. Health Alliance Plan (Michigan), Red Rocks Credit Union (Colorado), St. Lawrence Federal Credit Union (New York), Blackhawk Credit Union (Wisconsin), Greylock Federal Credit Union (Massachusetts) represent a selection of the deals closed in Q4. Members of each organization can look forward to great local perks and mobile technology that alerts them to these exciting offers. We are thrilled that our current client The State Bank (Michigan) is expanding the perks program we originally launched in 2015 to include more great local merchants for the bank’s customers.
We’ve rolled out exciting new features to our apps that enable organizations to communicate directly with their members using push notifications. More on new features soon!
We are looking to strong growth in 2017 and are thrilled you are part of this journey with us.
Gregg Hammerman, Co-Founder, Larky – 415 952 7598, firstname.lastname@example.org
Larky Announces Partnership with Credit Union Association of the Dakotas (CUAD)
Bismarck, ND - September 20, 2016: Credit Union Association of the Dakotas (CUAD) is excited to announce a new partnership with Larky. “We're thrilled to work with Larky on 'Dakota CU Edge'. This new initiative highlights the value credit unions bring to the community by helping consumers save money, supporting local business, and more.” said Corey Prince, VP of Innovation & Relationships at CUAD. “Larky's unique location aware platform automatically notifies users when they are near any of the hundreds of unique and special discounts at great merchants throughout the Dakotas that are available as part of this initiative."
Dakota CU Edge will be available for free download to consumers throughout the region. The app will include unique offers on dining, entertainment, health, home, auto, travel and more. Credit Unions can leverage the platform to increase their exposure to consumers and to support local businesses.
"It's an honor to be a part of a program that amplifies the value that credit unions bring to the communities they serve. At the same time, as we’ve been able to see with other credit unions that have already signed up through our collaborative efforts with the Filene Research Institute, the program builds credit union brand recognition, helps consumers save money and support local businesses. It's a win all around.", said Gregg Hammerman, CEO of Larky. "The association has been great about structuring this program so credit unions of all sizes across the Dakotas can participate."
Headquartered in Bismarck, ND, the Credit Union Association of the Dakotas (CUAD) is the professional financial trade association serving 75 credit unions in North and South Dakota with assets in excess of $5.5 billion and serving over 461,300 credit union members. For more information about CUAD visit our website at www.cuad.coop.
Larky’s mobile engagement platform expands
British Columbia-based credit union chooses Larky’s mobile engagement platform
Ann Arbor, MI – May 16, 2016: Today Larky announced that its client base has extended to Canada. After evaluating Larky’s offering, Sunshine Coast Credit Union in British Columbia has chosen to pilot Larky’s mobile engagement platform.
Goldenwest Credit Union’s success story for their new mobile loyalty programInterview with Louise Hilliard, VP Payment Services
Goldenwest Credit Union (GWCU) has 28 locations in Utah, 106,000 members and manages over $1.2 billion in assets. Louise Hilliard, VP of Payment Services at GWCU, provided insights about the process of launching their mobile loyalty program, "Discount Me In" to drive member adoption and increase business with local merchants throughout Utah.
Five Tips to Increase Meaningful Interactions, Engagement, and Trust
It’s no secret that engagement and loyalty increase with trust, but how can community banks and credit unions win that trust in today’s marketplace?
In a recent study of one thousand US consumers by GfK and Personetics , only 27% of respondents said that they view their bank as a “Trusted Partner.” Most felt their bank was either simply a “Necessary Utility” (40%) or a “Useful Service” (33%). Only about one quarter of survey participants felt that their bank served as a “Trusted Partner” by offering personalized guidance and support with day-to-day finances.
During the 2014 winter holidays, consumers spent over $600 billion accounting for nearly 20% of most merchants’ retail sales for the year. Each person spent an average of $730 on food, gifts, decorations, and more, and for most of those purchases, they used a debit or credit card.
This holiday season, financial institutions are asking, “How do we make our clients choose our credit or debit card for all of those purchases?”
Here are eight ways to make your card rise to the top of your users’ wallets this year.
P.S. We hereby ask your forgiveness for talking about holiday shopping so soon!
Here's an infographic and worksheet for banks and credit unions to pinpoint the perfect moments to engage with clients in real time.
According to Google Think, a “micro-moment” is a short window of opportunity when your clients want to know something, do something, buy something, etc., and they reach for their mobile device to get their questions answered as quickly as possible. That's when you come in.
Filene Research Institute recently hosted a webinar with Larky in which Jason Lindstrom, Chief Marketing Officer of Belvoir Federal Credit Union and a Larky client, talks about his reasons for choosing Larky and gets subjected to a no-holds barred Q/A session from the audience.