Larky Announces Partnership with Credit Union Association of the Dakotas (CUAD)


Gregg Hammerman, Co-Founder, Larky – 415 952 7598,

Larky Announces Partnership with Credit Union Association of the Dakotas (CUAD)

Bismarck, ND - September 20, 2016: Credit Union Association of the Dakotas (CUAD) is excited to announce a new partnership with Larky. “We're thrilled to work with Larky on 'Dakota CU Edge'. This new initiative highlights the value credit unions bring to the community by helping consumers save money, supporting local business, and more.” said Corey Prince, VP of Innovation & Relationships at CUAD. “Larky's unique location aware platform automatically notifies users when they are near any of the hundreds of unique and special discounts at great merchants throughout the Dakotas that are available as part of this initiative."

Dakota CU Edge will be available for free download to consumers throughout the region. The app will include unique offers on dining, entertainment, health, home, auto, travel and more. Credit Unions can leverage the platform to increase their exposure to consumers and to support local businesses.

"It's an honor to be a part of a program that amplifies the value that credit unions bring to the communities they serve. At the same time, as we’ve been able to see with other credit unions that have already signed up through our collaborative efforts with the Filene Research Institute, the program builds credit union brand recognition, helps consumers save money and support local businesses. It's a win all around.", said Gregg Hammerman, CEO of Larky. "The association has been great about structuring this program so credit unions of all sizes across the Dakotas can participate."

About CUAD
Headquartered in Bismarck, ND, the Credit Union Association of the Dakotas (CUAD) is the professional financial trade association serving 75 credit unions in North and South Dakota with assets in excess of $5.5 billion and serving over 461,300 credit union members. For more information about CUAD visit our website at

Read More

Posted on September 26, 2016 by Gregg - No Comments

Larky Announces Partnership with American Solutions for Business (ASB)

Larky’s mobile engagement platform expands

Read More

Posted on June 02, 2016 by Gregg - No Comments

Larky Expands Into Canada with Sunshine Coast Credit Union

British Columbia-based credit union chooses Larky’s mobile engagement platform

Ann Arbor, MI – May 16, 2016: Today Larky announced that its client base has extended to Canada. After evaluating Larky’s offering, Sunshine Coast Credit Union in British Columbia has chosen to pilot Larky’s mobile engagement platform.

Read More

Posted on May 19, 2016 by Gregg - No Comments

Case Study: Results in 60 days

Goldenwest Credit Union’s success story for their new mobile loyalty program

Interview with Louise Hilliard, VP Payment Services

Goldenwest Credit Union (GWCU) has 28 locations in Utah, 106,000 members and manages over $1.2 billion in assets. Louise Hilliard, VP of Payment Services at GWCU, provided insights about the process of launching their mobile loyalty program, "Discount Me In" to drive member adoption and increase business with local merchants throughout Utah.

Read More

Posted on March 15, 2016 by Gregg - No Comments

Topics: Mobile, Case Study

Only 27% of US Consumers View Their FI as a Trusted Partner

Five Tips to Increase Meaningful Interactions, Engagement, and Trust

 It’s no secret that engagement and loyalty increase with trust, but how can community banks and credit unions win that trust in today’s marketplace?

 In a recent study of one thousand US consumers by GfK and Personetics , only 27% of respondents said that they view their bank as a “Trusted Partner.” Most felt their bank was either simply a “Necessary Utility” (40%) or a “Useful Service” (33%). Only about one quarter of survey participants felt that their bank served as a “Trusted Partner” by offering personalized guidance and support with day-to-day finances.

Read More

Posted on November 10, 2015 by Gregg - No Comments

Topics: Financial Institutions, Mobile

The Financial Brand: Eight Ways to Get Your Clients to Choose *Your* Credit or Debit Card for All Their Holiday Shopping

Read on The Financial Brand.

During the 2014 winter holidays, consumers spent over $600 billion accounting for nearly 20% of most merchants’ retail sales for the year. Each person spent an average of $730 on food, gifts, decorations, and more, and for most of those purchases, they used a debit or credit card.

This holiday season, financial institutions are asking, “How do we make our clients choose our credit or debit card for all of those purchases?”

Here are eight ways to make your card rise to the top of your users’ wallets this year.

P.S. We hereby ask your forgiveness for talking about holiday shopping so soon!

Read More

Posted on October 19, 2015 by Gregg - No Comments

Topics: Perks and Discounts, Loyalty, Mobile

How to Serve Clients *Right When They Need You*: A Step-by-Step Guide

Here's an infographic and worksheet for banks and credit unions to pinpoint the perfect moments to engage with clients in real time.

According to Google Think, a “micro-moment is a short window of opportunity when your clients want to know something, do something, buy something, etc., and they reach for their mobile device to get their questions answered as quickly as possible. That's when you come in.

Read More

Posted on October 14, 2015 by Gregg - No Comments

Topics: Financial Institutions, Loyalty

Jason Lindstrom Reveals How Belvoir FCU Uses Larky to Grow Business and Make Happy Members (and surprise his CEO too!)

Filene Research Institute recently hosted a webinar with Larky in which Jason Lindstrom, Chief Marketing Officer of Belvoir Federal Credit Union and a Larky client, talks about his reasons for choosing Larky and gets subjected to a no-holds barred Q/A session from the audience.

Read More

Posted on September 18, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Members, Loyalty, Mobile

Interview with The State Bank's Stacey Webb

The State Bank has always strived to stand out and deliver more value to its customers, and they continued to differentiate with the launch of a mobile perks program powered by Larky. 

Read More

Posted on September 03, 2015 by AndrewB - No Comments

Three Big Adjustments to Your Old Marketing Approach

Research from Google Think could have you rethinking everything.

The typical marketing calendar at many financial institutions has been the same for decades. FI marketers have been told, “Consumers aren’t interested in banking services in the fall. They’re too busy with the holidays to think about their accounts, tax prep, or loans.” Accordingly, marketers obliged and structured their marketing calendars based on patterns like these and what they thought their audience wanted.

Read More

Posted on August 25, 2015 by AndrewB - No Comments