At Larky, we think a lot about communications at the right time and place. We thought it would be interesting to you to see how our mobile engagement platform works for our clients promoting loans.
One of our clients created a campaign of point-in-time push notifications to target users as a key component of their overall digital marketing strategy. The results drove Skip-A-Pay conversion and offer awareness.
What would you do with incremental 3.5% top of the funnel conversion and 38% of those prospects clicking through to your loan promotion?