CoastHills Credit Union launches privi

CoastHills Credit Union launches privi, a Larky-powered mobile app that delivers instant member savings and deeper, long-term loyalty.

Ann Arbor, MI, August 21, 2015: Larky is pleased to join with CoastHills Credit Union (based on the Central Coast of California, $863M in assets) to launch “privi”, a mobile rewards and loyalty program that provides members with compelling discounts from local merchants based on their location and other indicators of preference and relevance. Privi can be previewed and accessed at

“Partnering with so many local merchants to bring a great variety of discounts to our members is truly a win-win,” said Jeff York, CoastHills Credit Union President/CEO “Our members save money, and buy local. We appreciate the opportunity to work with Larky on a project like this. It’s rewarding for us, and provides huge rewards to our members.”privi_alert

“We learned early on that CoastHills Credit Union shared our vision and is committed to supporting their local community as well as their members. Pretty quickly we both realized a partnership was an easy decision.” said Andrew Bank, co-founder of Larky. “We also enjoy working with innovative credit unions and the CoastHills team has allowed us that opportunity. ”

The privi rewards program provides members with a free, simple, and fun way to receive discounts at local businesses simply by paying with their CoastHills credit or debit card.

The new privi mobile app sends users alerts on their smartphones when they are physically near a local discount. Members get instant savings at the point-of-sale. The platform can also suggest relevant products to members at the right time and place. For example, when a member drives onto a car dealer’s lot, they could receive a notification about CH’s auto loan rates and receive an incentive for financing through the credit union. The privi mobile app is available for iOS and Android.

CH's privi is powered by Larky. Larky helps community financial institutions solve problems with:

  • Wallet share, loyalty, and retention. According to a 2015 World Banking Report by Capgemini & EFMA, 27.1% of customers are unlikely to purchase their next product from their primary banking institution. Larky helps banks and credit unions keep their brand top-of-mind, increasing the likelihood that clients will come to them for their next financial product.
  • Support for local economy. Community banks and credit unions work hard to build a strong local economy. Larky’s mobile messaging platform alerts users to nearby deals, driving traffic to local merchants.
  • Interchange revenue. Users receive discounts when they swipe their bank or credit union’s credit or debit card, increasing preference for this card.

To learn more about Larky, contact Andrew Bank at 734-531-8489 or

About Larky: Larky builds compelling member rewards programs that help credit unions boost loyalty, drive non-fee income, and support local businesses. Larky cultivates valuable point-of-sale discounts at beloved local and national merchants that help members save $1,000+ per year simply by using their existing credit/debit cards. The turnkey web and mobile platform sends users location-based alerts at the right time and place to ensure they receive their discounts. Hear the latest from Larky on Twitter (@getlarky), LinkedIn or

About CoastHills Credit Union: CoastHills is a not-for-profit credit union currently serving more than 59,000 members in Ventura, Santa Barbara, San Luis Obispo, Monterey and Santa Cruz counties. It has 11 branches and a full service call center. With assets of more than $860 million, CoastHills is one of the largest independently owned financial institutions on California's Central Coast.

Posted on August 21, 2015 by AndrewB - No Comments

Topics: News