Filene Research Institute recently hosted a webinar with Larky in which Jason Lindstrom, Chief Marketing Officer of Belvoir Federal Credit Union and a Larky client, talks about his reasons for choosing Larky and gets subjected to a no-holds barred Q/A session from the audience.
The State Bank has always strived to stand out and deliver more value to its customers, and they continued to differentiate with the launch of a mobile perks program powered by Larky.
Research from Google Think could have you rethinking everything.
The typical marketing calendar at many financial institutions has been the same for decades. FI marketers have been told, “Consumers aren’t interested in banking services in the fall. They’re too busy with the holidays to think about their accounts, tax prep, or loans.” Accordingly, marketers obliged and structured their marketing calendars based on patterns like these and what they thought their audience wanted.
CoastHills Credit Union launches privi, a Larky-powered mobile app that delivers instant member savings and deeper, long-term loyalty.
Ann Arbor, MI, August 21, 2015: Larky is pleased to join with CoastHills Credit Union (based on the Central Coast of California, $863M in assets) to launch “privi”, a mobile rewards and loyalty program that provides members with compelling discounts from local merchants based on their location and other indicators of preference and relevance. Privi can be previewed and accessed at privi.larky.com.
“Partnering with so many local merchants to bring a great variety of discounts to our members is truly a win-win,” said Jeff York, CoastHills Credit Union President/CEO “Our members save money, and buy local. We appreciate the opportunity to work with Larky on a project like this. It’s rewarding for us, and provides huge rewards to our members.”
Life is not lived in years or days or even hours. Life is lived in moments. And right now, people all over the world are trying to make the most of every moment. As consumers increasingly rely on mobile devices for information, FI marketers can leverage these “micro-moments” to be there when their clients need them, and reap the rewards.
Larky talks with John Mann, President & CEO, Chelsea State Bank, Chelsea, Michigan, $270 million in assets about CSB Local Edge, powered by Larky.
Belvoir Federal Credit Union was organized in 1946 by employees of the Engineering Center on Fort Belvoir, Virginia. Today it serves the entire Fort Belvoir community with $320 million in assets and 26,000 members worldwide.
Larky spoke with Jason Lindstrom, Chief Marketing Officer, about their recent launch of Belvoir Buck$, powered by Larky.
Lake Trust Credit Union has launched "GO", a Larky-powered mobile rewards app that delivers instant consumer savings and deeper, long-term loyalty.
The Kentucky Bankers Association has chosen Larky as a new vendor solution for Kentucky member banks.
Topics: Financial Institutions
Google Think recently published an intriguing article debunking three commonly-held beliefs about how consumers use digital and mobile media during their in-store shopping experiences. One of the most interesting conclusions: 85% of people surveyed said that they would be “more likely to shop in stores that offer personalized coupons and exclusive offers.”