AndrewB

Recent Posts

Jason Lindstrom Reveals How Belvoir FCU Uses Larky to Grow Business and Make Happy Members (and surprise his CEO too!)

Filene Research Institute recently hosted a webinar with Larky in which Jason Lindstrom, Chief Marketing Officer of Belvoir Federal Credit Union and a Larky client, talks about his reasons for choosing Larky and gets subjected to a no-holds barred Q/A session from the audience.

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Posted on September 18, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Members, Loyalty, Mobile

Interview with The State Bank's Stacey Webb

The State Bank has always strived to stand out and deliver more value to its customers, and they continued to differentiate with the launch of a mobile perks program powered by Larky. 

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Posted on September 03, 2015 by AndrewB - No Comments

Three Big Adjustments to Your Old Marketing Approach

Research from Google Think could have you rethinking everything.

The typical marketing calendar at many financial institutions has been the same for decades. FI marketers have been told, “Consumers aren’t interested in banking services in the fall. They’re too busy with the holidays to think about their accounts, tax prep, or loans.” Accordingly, marketers obliged and structured their marketing calendars based on patterns like these and what they thought their audience wanted.

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Posted on August 25, 2015 by AndrewB - No Comments

CoastHills Credit Union launches privi

CoastHills Credit Union launches privi, a Larky-powered mobile app that delivers instant member savings and deeper, long-term loyalty.

Ann Arbor, MI, August 21, 2015: Larky is pleased to join with CoastHills Credit Union (based on the Central Coast of California, $863M in assets) to launch “privi”, a mobile rewards and loyalty program that provides members with compelling discounts from local merchants based on their location and other indicators of preference and relevance. Privi can be previewed and accessed at privi.larky.com.

“Partnering with so many local merchants to bring a great variety of discounts to our members is truly a win-win,” said Jeff York, CoastHills Credit Union President/CEO “Our members save money, and buy local. We appreciate the opportunity to work with Larky on a project like this. It’s rewarding for us, and provides huge rewards to our members.”

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Posted on August 21, 2015 by AndrewB - No Comments

Topics: News

Four Tips for Financial Institutions to Win Consumers’ Micro-Moments

Life is not lived in years or days or even hours. Life is lived in moments. And right now, people all over the world are trying to make the most of every moment. As consumers increasingly rely on mobile devices for information, FI marketers can leverage these “micro-moments” to be there when their clients need them, and reap the rewards. 

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Posted on July 31, 2015 by AndrewB - No Comments

Topics: Mobile

Case Study: Chelsea State Bank

Larky talks with John Mann, President & CEO, Chelsea State Bank, Chelsea, Michigan, $270 million in assets about CSB Local Edge, powered by Larky.

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Posted on July 17, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Case Study

Case Study: Belvoir Federal Credit Union

 


Belvoir Federal Credit Union was organized in 1946 by employees of the Engineering Center on Fort Belvoir, Virginia. Today it serves the entire Fort Belvoir community with $320 million in assets and 26,000 members worldwide.

Larky spoke with Jason Lindstrom, Chief Marketing Officer, about their recent launch of Belvoir Buck$, powered by Larky.

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Posted on July 13, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Case Study

Lake Trust Credit Union Launches GO, a Larky-powered Mobile Rewards App.

Lake Trust Credit Union has launched "GO", a Larky-powered mobile rewards app that delivers instant consumer savings and deeper, long-term loyalty.

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Posted on June 19, 2015 by AndrewB - No Comments

Topics: Financial Institutions, News

Kentucky Bankers Association Selects Larky to Provide Mobile Rewards Programs for Member Banks

The Kentucky Bankers Association has chosen Larky as a new vendor solution for Kentucky member banks.

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Posted on May 21, 2015 by AndrewB - No Comments

Topics: Financial Institutions

Debunking Three Myths About Digital Shopping Experience

Google Think recently published an intriguing article debunking three commonly-held beliefs about how consumers use digital and mobile media during their in-store shopping experiences. One of the most interesting conclusions: 85% of people surveyed said that they would be “more likely to shop in stores that offer personalized coupons and exclusive offers.”

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Posted on May 20, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Infographic, Merchants