Only 27% of US Consumers View Their FI as a Trusted Partner

Five Tips to Increase Meaningful Interactions, Engagement, and Trust

 It’s no secret that engagement and loyalty increase with trust, but how can community banks and credit unions win that trust in today’s marketplace?

 In a recent study of one thousand US consumers by GfK and Personetics , only 27% of respondents said that they view their bank as a “Trusted Partner.” Most felt their bank was either simply a “Necessary Utility” (40%) or a “Useful Service” (33%). Only about one quarter of survey participants felt that their bank served as a “Trusted Partner” by offering personalized guidance and support with day-to-day finances.

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Posted on November 10, 2015 by Gregg - No Comments

Topics: Financial Institutions, Mobile