Eleven Tactics for Banks & CUs to Shift Marketing Dollars To Mobile

Are you worried that your financial institution's "old school" marketing tactics (like billboards, trinkets, and print materials) aren't reaching or connecting with your current and prospective clients?

This cheat sheet can help!

Read More

Posted on April 17, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Mobile

Why Aren’t People Using Our Rewards Program?

Because consumers prefer instant gratification and personalized rewards over delayed gratification and generic rewards.

In a survey of 2700 U.K. consumers by Grass Roots Group, 54% said that they believe it takes too long to earn rewards in loyalty programs. In fact, 27% of them have stopped using a loyalty program because of the length of time it takes to earn a reward.  

So what do consumers want from loyalty programs then?

Read More

Posted on April 15, 2015 by AndrewB - No Comments