Marketing Must Evolve or Banks Face a ‘No-Growth Death Spiral’

“Banks that don't fundamentally reevaluate and retool their approach to marketing strategy, budgets, ROI and data analytics are doomed.”

from The Financial Brand

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Posted on March 13, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Mobile

Larky Launches New Site for Financial Institutions & Health Insurers

How does our new web site smell? Better than the old one, we hope.

Back in the day, Larky was entirely devoted to helping consumers get the discounts they deserved, so our web site was consumer-facing. But ever since launching our B2B loyalty and discount platform, smart people at financial institutions and health insurance companies have said things to us like…
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Posted on March 11, 2015 by AndrewB - No Comments

Topics: Financial Institutions, News

Siefer Report: Oswego County Federal Credit Union Launches Local Mobile Discount Program

Bill Carhart, CEO, Oswego County Federal Credit Union talked with the Siefer Report about the launch of their Larky powered app, Community Cash.

"The days of just promoting your basic products and services are over," says Carhart. "You have to deliver more value to your members through finding ways to make their lives easier."

Read the full story: This New York community CU plan to increase debit card usage and fee income with a new merchant discount app.

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Posted on March 03, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Case Study