Digital Banking Versus In-Person Interactions at Branches

What Do Consumers Really Want - Digital Banking or In-Person Interactions at Branches?

According to Peter Kirk at Accenture, there was a 145% increase in the use of mobile banking apps from 2011 to 2014.

At present, 80% of consumers use online banking, and 43% do so daily. I’d guess this isn’t a surprise to anyone including my 73 year old father who still uses a flip phone and keeps all of his contacts in a worn black address book. Even he knows that online banking is the new norm!

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Posted on January 27, 2015 by AndrewB - No Comments

Topics: Financial Institutions

Four Reasons Why Free Loyalty Programs Fail for Financial Institutions

Companies like Buzzpoints, TruAccess (from MasterCard), Mogl, Edo, and BaZing (from StrategyCorp) all offer forms of free loyalty programs. These programs drive transactions with national merchants, and theoretically, your financial institution benefits by helping your users save money, and you earn interchange revenue.  It sounds logical, but here's what really happens.
 
Consumer adoption of these free programs is very low. In fact, adoption rates rarely get above 5%.  However, even though uptake is so low, the platforms and merchants still make money – and most financial institutions do not. How can that be?!
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Posted on January 26, 2015 by AndrewB - No Comments

Topics: Perks and Discounts, Loyalty

How Can Smaller FIs Compete Against the Big Guys?

Embrace and amplify what you are (and don’t try to be what you’re not!)

As we head into 2015, community banks and credit unions are feeling increasingly crunched – with big banks on one side, and non-traditional players (like Google, Apple, PayPal, Wal-Mart, &Target) on the other. How can smaller financial institutions stand out from the goliaths? Be local; be the good guy; and be the opposite of big and behemoth.

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Posted on January 26, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Mobile

American Banker: Larky Courts Community and Regional Banks


A three year-old fintech company has changed its business model to offer small and midsize banks location-based services — a mobile technology the biggest banks are only beginning to experiment with. The startup, Larky, offers software that lets financial institutions send consumers discounts and offers from local merchants as they're walking or driving by. Read the full story on American Banker | Bank Technology News.

 

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Posted on January 15, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Mobile, News

CU Insight: Beware of Loyalty Programs that Don't Benefit Your Members

Loyalty programs for credit unions and their members have been around for decades. In recent years, instant cash-back discount programs have gained in popularity over traditional rewards cards or points accrual programs. But alas, all discount programs are not created equal! Here are eight questions to ask when evaluating merchant-funded discount schemes for your credit union. Read the full story on CU Insight.

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Posted on January 15, 2015 by AndrewB - No Comments

Topics: Financial Institutions, Members, News

Credit Union Journal: Startup Courts Credit Unions to Put the Local in "Geolocation"

Geolocation can play to credit unions' strengths as supporters of local businesses. But small institutions typically lack the resources to create and test this technology and their core platform providers have yet to offer such services. Login to Credit Union Journal to read the full story. Or view the full text here via Evernote.
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Posted on January 15, 2015 by AndrewB - No Comments

Topics: Financial Institutions, News

CU Insight: Why Are Good Financial Decisions So Difficult?

Consumers continue to struggle to make wise financial decisions, and they have the debt to prove it. Larky co-founder, Andrew Bank, explores the question, "why are good financial decisions so hard to make?"  Read the full story on CU Insight

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Posted on January 15, 2015 by AndrewB - No Comments

Topics: Financial Institutions, News

The Financial Brand: The Three Minute Rule for Financial Marketers

Asking two simple questions can help financial institutions add value to their user experience. Banks and credit unions that understand what a customer is doing three minutes before using a product or service and three minutes after gain a powerful advantage. Read the full story on The Financial Brand.

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Posted on January 15, 2015 by AndrewB - No Comments

Topics: Financial Institutions, News