How a Mobile Discount Program Works - from Perspective of a Real User

In today’s world, working moms like Della don’t think there is anything special about their bank or credit union. She’s like 77% of consumers who are willing to switch banks for better rewards, and she’s only half-way sure that she’ll have the same primary account in six months. She’s wondering about all of the new financial offerings and payment options from companies like Apple, Google, Facebook, Square, Wal-Mart, and Target.

The good news is that Della still trusts you more than she trusts those tech companies and retailers. According to Bain & Company, “FIs are in prime position to benefit from new payment methods and loyalty schemes. Consumers trust FIs with their data more than they trust retailers, tech companies, or alternative payment providers.” [1]

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Posted on December 17, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Members, Loyalty

CFCU Launches Mobile Discount Program Called Community CA$H

CFCU’s Marketing Manager, Rebekah Monroe, talks about the implementation process and member & staff response

Larky sat down to chat with Rebekah Monroe, Marketing Manager of Christian Financial Credit Union (CFCU), about the launch of Community CA$H, their branded version of Larky’s mobile discount platform. With assets of $323 million, CFCU has seven branches around Roseville, Michigan. CFCU rolled out its member loyalty program (including a mobile loyalty app and website) to its 40,000 members during the last week of November 2014.

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Posted on December 16, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Mobile

Two Takeaways from BAI’s Retail Delivery Conference

Here are two things we learned from the BAI Retail Delivery conference a couple weeks ago…

Bankers love and use mobile tech & social media - but they still market like it’s 1999. 

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Posted on December 05, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Events

CU Insight: Eight Questions to Ask When Selecting a Rewards Program

 CU_Insight

Beware of loyalty programs that don't benefit your members (or your credit union)

Larky co-founder Andrew Bank offers eight questions to consider when selecting a loyalty program for your members. Read the full story on CU Insight.

 

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Posted on December 04, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, News

Seven Ways to Give Consumers the Digital Service They’re Seeking

Cisco surveyed 7200 people in 12 countries and released their findings in “The Internet of Everything for Financial Services" earlier this monthHere’s the bad news - financial institutions are not giving consumers what they want in the digital realm. In fact, 65% of consumers said they would switch FIs for a more personalized “Internet of Everything” experience.  

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Posted on December 04, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Mobile

The Financial Brand: Six Seasonal Ways to Leverage Local

Six Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’

Larky co-founder Andrew Bank gives community-based financial institutions fresh ideas to make the most of the upcoming holiday season. Read the whole article on The Financial Brand.

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Posted on December 04, 2014 by AndrewB - No Comments

Topics: Financial Institutions