“Should our mobile discount program integrate with our mobile banking app?”

A common question we hear from our customers (banks and credit unions) is: “Hey, can we integrate Larky’s mobile discount platform into our mobile banking app?”

We typically answer like this, “Well, we could do that. We could tie both systems together through an API, but here are some reasons why we probably shouldn’t do that…”

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Posted on November 13, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Mobile

Four Revelations from Money 20/20 for Financial Institutions

Larky just returned from the annual Money20/20 conference where “DISRUPTIVE” was the word used over and over to explain the relentless, rapid innovation happening in the financial services ecosystem. The number of new companies, products, and services was both daunting and inspiring.

What struck me most about all of these new options was that they laid bare the commodity aspect of financial services. Larger companies (like Apple, Google, Facebook, Wal-Mart) and lesser known companies (like LoopPay, Remitly, Wealthfront, Thanks Again, and Points.com) are all offering financial services that were once restricted to the domain of old-line banks and credit unions. To compete, big banks are heaping huge investments into mobile and online technologies.

With all of those players taking a piece of the pie, will there be any pie left for your community-focused bank or credit union? What is a community bank or credit union to do?
Magnifying-glass

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Posted on November 11, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Events

More Insights to Attract Millennials

In July 2014, Nielsen TV posted an informative interview with John Roundtree called “The Millennial Opportunity for the Financial Services Industry.”  If you have 5 minutes and 38 seconds, it’s worth a look/listen to help your bank or credit union attract millennials.

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Posted on November 11, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Millennials

If the Moneyhawks Fly the Coop, $1.1 Trillion in Deposits are at Risk


In 2011, Javelin Strategy & Research identified a segment of consumers they dubbed the “Moneyhawks.” Since then, banks and credit unions of all sizes have been trying to attract and retain this unique breed of customer. They are wealthy, mobile-minded, tech-savvy, and unfortunately, they’re fickle! At present, 20% of them are at high risk of flying the coop and leaving their primary FI.
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Posted on November 09, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty