A common question we hear from our customers (banks and credit unions) is: “Hey, can we integrate Larky’s mobile discount platform into our mobile banking app?”
We typically answer like this, “Well, we could do that. We could tie both systems together through an API, but here are some reasons why we probably shouldn’t do that…”
Topics: Financial Institutions, Mobile
Larky just returned from the annual Money20/20 conference where “DISRUPTIVE” was the word used over and over to explain the relentless, rapid innovation happening in the financial services ecosystem. The number of new companies, products, and services was both daunting and inspiring.
What struck me most about all of these new options was that they laid bare the commodity aspect of financial services. Larger companies (like Apple, Google, Facebook, Wal-Mart) and lesser known companies (like LoopPay, Remitly, Wealthfront, Thanks Again, and Points.com) are all offering financial services that were once restricted to the domain of old-line banks and credit unions. To compete, big banks are heaping huge investments into mobile and online technologies.
Topics: Financial Institutions, Events
In July 2014, Nielsen TV posted an informative interview with John Roundtree called “The Millennial Opportunity for the Financial Services Industry.” If you have 5 minutes and 38 seconds, it’s worth a look/listen to help your bank or credit union attract millennials.
Topics: Financial Institutions, Millennials
Topics: Financial Institutions, Loyalty