Infographic: A Short History of Financial Institution Loyalty Programs


LARKY INTELLIGENCE

Is your financial institution on the loyalty program bandwagon yet? Here’s a new Larky Infographic to show how FIs have been trying to keep customers loyal over the years.  What worked? What didn’t? And where are we headed?  

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Posted on October 30, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Infographic

Three Ways Geomarketing Can Create Strong Customer Relationships

Predictions say the  and Comscore says that  . A whopping 60 percent of digital media time will be spent on mobile apps this year.

 

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Posted on October 30, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty, Mobile

Why Are We Called Larky?

 

We get this question a lot. Why not “Discount-a-thon” or “Perkomatic” or “Bonusbot” or "Deal-a-jama-rama"? Good question, oh wise one! While a motley of myriad names were initially proposed, one name percolated to the top of the list – Larky.

The challenge with our name was this…

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Posted on October 24, 2014 by Gregg - No Comments

Topics: Financial Institutions, News

Loyalty, Retention, and Wallet Share. Oh My!

We have a new frightening-yet-enlightening video for financial institutions. Watch if you dare!

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Posted on October 09, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Loyalty

Can Apple Pay Change Consumers’ Behaviors Toward Mobile Wallets?

On September 9, 2014, Apple announced three big things – the iPhone 6, the Apple Watch, and Apple Pay – and then the internet exploded with commentary. Yes, of course, the new iPhone is sure to be a huge seller (especially with Jimmy Fallon and Justin Timberlake narrating their ads), and that Apple Watch gizmo is so stylish. But financial industry experts were more interested in Apple’s mobile wallet, Apple Pay. Why?

Is Apple Pay really going the be “the god of mobile payment”?

Some think “yes.” Some think “no.” (Some think we will soon be able to pay by swiping our derrières – see the Future of Dough - but that is a different story altogether.)

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Posted on October 02, 2014 by AndrewB - No Comments

Topics: Financial Institutions, Mobile

The Future of Dough

Should we get ready to chuck our old leather wallets?

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Posted on October 02, 2014 by AndrewB - No Comments

Topics: Mobile, Payments