Blue Cross Blue Shield Uses Larky to Promote Healthy Blue Xtras

Today, we're launching a new partnership with Blue Cross Blue Shield of Michigan (BCBSM) to raise awareness and increase usage of their awesome Healthy Blue Xtras member discount program. We're super excited about this, not only because we can help four million BCBSM members save money effortlessly, but also because Healthy Blue Xtras discounts are from great Michigan merchants focused on health and wellness. In other words, Healthy Blue Xtras are good for you, and good for Michigan. Sign up here today.

Surprisingly Great Discounts

Many of us at Larky are BCBSM members, but until we connected with the savvy marketing team at BCBSM, we had no idea their discount program was so awesome: over 100 unique and valuable discounts from great merchants like Moosejaw Mountaineering, Great Harvest Bread Co., Plum Market, Simple Organics, martial arts and yoga, and a whole lot more. These are places we shop every day so we're looking forward to keeping a little more cash in our pocket.

Dunham's Sports, Great Harvest Bread Co, LA Fitness



The full set of Healthy Blue Xtras are now accessible from the Larky web site and mobile app. Members who sign up for the free service can view, search, and browse their discounts on the Larky web site, and they’ll get alerts on their smartphone when they're physically near a discount. The alerts are customizable so that members can choose what they want to receive. BCBSM members can maximize their savings by adding other memberships (such as AAA, AARP, Costco, USAA, alumni and professional associations) and getting alerts for everything they deserve. No account numbers or passwords are needed.

Plum Market, Moosejaw, Weight Watchers


Finally, we just think it's pretty sweet that a health insurance company is offering all this extra value. Let's be honest: it feels like healthcare costs go up every year so Healthy Blue Xtras and Larky combine for an easy way to get more bang for your buck.

If you have BCBSM insurance, you can sign up free here. If you're already a Larky user and you want to add Healthy Blue Xtras to your Larky account, login and click "Add this" from the Healthy Blue Xtras page.


Posted on September 04, 2013 by AndrewB - 1 Comment

Topics: Members, Perks and Discounts